Presumably, he mean that the NYT is a floundering company which has been devastated by a refusal to adapt to new business realities over the last decade.
5 years ago their stock was trading at $47. Now it is at $6.
the difference is that there are known solutions for automakers (more efficient cars, using japaneese production systems etc.) whereas there isn't one for print media companies
I think a more likely result is the dissolving of their print publication or converting to a once per week format. Could you imagine telling someone this fifteen years ago? Crazy.