You are so right. The connection is really weak ...
But as for the audacious title - the article begins the analysis in the correct era - the liberalization of the Indian economy. But more than anything, why India became a "half-hearted" America - is:
1. Because it wanted to - We grow up n stiff competition knowing the holy grail is to crack the IIT entrance exam which is really an assurance for your trip to the promised land. The uncle and aunt staying abroad are a constant source of inspiration, who _defined_ "success" and would return home once every 2 or 3 years like war heroes with loots in the form of Lindt, Ghirardelli or board games that had a strange smell of, well, "happiness"!
2. MTV - MTV India was launched sometime when I was in standard 5 or something. Indian youth till then had seen only two channels which where sacred entertainment came in the form of "Mahabharata", "Ramayana", "Krishna", "Chanakya" - all epics or history heroes, mythical heroes - mind it none at the same time - often years apart. "Chitrahar"/"Rangoli" had some hot sauce - songs from our Bollywood movies - which featured middle aged angry young men dancing with a troupe on a massive drum in a forest. And then there was MTV - a breath of fresh air, new GODS, new way of dressing, and a better glimpse of the promised world. This was followed by the explosion of cable tv - HBO, Star movies, Star World - streamed in streets of New York, Chicago directly to our living room, and engraved it in our hearts.
3. Movies - Some argue Bollywood and cricket can change governments in India. Our movies soon caught up with the cable and MTV - and in no time the colleges depicted in movies started looking more like a school in the US (For any Indian reading this - these are Shahrukh Khan & Yash Raj brand of movies). They defined what is cool. Soon there were fake american brands available in every footpath stalls.
4. Broadband - Internet changes everything. Soon we were talking on chatrooms, downloading pirated mp3-s of Pink Floyd, watching more of Hollywood (yeah - sweet p2p baby). Our regular vocabulary has been enriched by the f-word, Kurt Cobain T-shirt was a must have. Even Indi-porn - which primarily featured voluptuous females taking bath had adopted the new tricks of the trade.
5. Final blow - IT, outsource and call center. This is the only part where America had a direct hand - you Bangalored your overpriced jobs and provided the jet pad we needed to take off for the american dream. Easy money => more american brands + worst_of_both_worlds_accent => Cool. With more purchasing power young college graduates _with_ a job in Wipro, TCS, Infosys etc. were looking for places to spend - and this is what led to mushrooming of shopping malls all over the country. So where did the design inspiration for these malls come from? Well, to cater to the needs of the customer oriented the architects looked West ...
That in a nutshell how India is becoming America. Nothing is good or bad, its just the way it changes.
1. Because it wanted to - We grow up n stiff competition knowing the holy grail is to crack the IIT entrance exam which is really an assurance for your trip to the promised land. The uncle and aunt staying abroad are a constant source of inspiration, who _defined_ "success" and would return home once every 2 or 3 years like war heroes with loots in the form of Lindt, Ghirardelli or board games that had a strange smell of, well, "happiness"!
2. MTV - MTV India was launched sometime when I was in standard 5 or something. Indian youth till then had seen only two channels which where sacred entertainment came in the form of "Mahabharata", "Ramayana", "Krishna", "Chanakya" - all epics or history heroes, mythical heroes - mind it none at the same time - often years apart. "Chitrahar"/"Rangoli" had some hot sauce - songs from our Bollywood movies - which featured middle aged angry young men dancing with a troupe on a massive drum in a forest. And then there was MTV - a breath of fresh air, new GODS, new way of dressing, and a better glimpse of the promised world. This was followed by the explosion of cable tv - HBO, Star movies, Star World - streamed in streets of New York, Chicago directly to our living room, and engraved it in our hearts.
3. Movies - Some argue Bollywood and cricket can change governments in India. Our movies soon caught up with the cable and MTV - and in no time the colleges depicted in movies started looking more like a school in the US (For any Indian reading this - these are Shahrukh Khan & Yash Raj brand of movies). They defined what is cool. Soon there were fake american brands available in every footpath stalls.
4. Broadband - Internet changes everything. Soon we were talking on chatrooms, downloading pirated mp3-s of Pink Floyd, watching more of Hollywood (yeah - sweet p2p baby). Our regular vocabulary has been enriched by the f-word, Kurt Cobain T-shirt was a must have. Even Indi-porn - which primarily featured voluptuous females taking bath had adopted the new tricks of the trade.
5. Final blow - IT, outsource and call center. This is the only part where America had a direct hand - you Bangalored your overpriced jobs and provided the jet pad we needed to take off for the american dream. Easy money => more american brands + worst_of_both_worlds_accent => Cool. With more purchasing power young college graduates _with_ a job in Wipro, TCS, Infosys etc. were looking for places to spend - and this is what led to mushrooming of shopping malls all over the country. So where did the design inspiration for these malls come from? Well, to cater to the needs of the customer oriented the architects looked West ...
That in a nutshell how India is becoming America. Nothing is good or bad, its just the way it changes.