It means that there is a supply/demand that influences what price the subscriptions can be sold for.
Developers have a limited number of "credits" that can be turned into subscriptions.
They can get more credits by making people subscribe through their links.
There is also a plan that the credits will be multiplied and grow with time in order to keep the prices on a sane level.
Oh, I don't remember the website mentioning this. How does this work, and what are the implications?