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Ask 37signals: Does "Getting Real" work in this economy? (37signals.com)
32 points by sant0sk1 on Nov 14, 2008 | hide | past | favorite | 4 comments


Focusing on income and controlling burn rate sounds like a generally sound approach in any economy. I wouldn't have bothered with the article, except I enjoyed the section about how 37Signals is doing so far in the slow down.


Agreed. For other "i read the comments first" people like me, here is the useful part (do not upmod me:)

Our growth has slowed a bit this year, but business is better than ever. We’ve been doubling revenues every year since 2004, so even a little slowdown still means big growth. We’re still profitable, still debt free, have no need to make any staff cuts, have no need to make any development cuts, and have no need to cancel any new projects.

Each one of our products has grown nicely since last year. Backpack’s monthly revenues have doubled this year thanks to the multi-user version launch in February. The newly launched Deals feature in Highrise has had a real positive impact on sales as well. Campfire continues to grow modestly and Basecamp continues its healthy climb towards its fifth birthday on February 4, 2009.


37Signals blog always sounds very defensive.


You should read their old book: Defensive Design.




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