In the video they show luxurious, spacious interiors. To my mind, the virtual space makes much more sense when your pysical space is cramped (plane, train, car, cubicle) but you need a large display, preferably in 3D.
3D footage and movies, which can be relatively easily downcast to 2D for flat screen consumption, may be another hit. Especially the footage you shoot yourself, pretty exclusive and likely more future-proof. Imagine an upcoming iPhone with a stereo camera (in landscape mode).
Also there are obvious traditional applications of AR / VR that become more useful with a retina-class display, such as medical, mechanical / repairs work, and, of course, military. I suspect the medical market can be pretty large, because serious medicine, like heart surgery, won't be strained by the price.
I think in practice AR is the bigger use, e.g. the Louvre lets you rent one of these (or maybe you've bought one and the Louvre gives you an app for it) and it shows you where to walk to go see the painting of the guy made of vegetables or whatever. Like an audio tour but visual and interactive.
I imagine one museum actually making it quality, while the rest would just straight up suck. Suckiness in AR/VR I imagine is way worse than a bad UI on your phone.
The mask is not transparent. It shows the real world around through cameras. It can as well show none of it, or imitate a hole in it that leads into an endless perspective.
3D footage and movies, which can be relatively easily downcast to 2D for flat screen consumption, may be another hit. Especially the footage you shoot yourself, pretty exclusive and likely more future-proof. Imagine an upcoming iPhone with a stereo camera (in landscape mode).
Also there are obvious traditional applications of AR / VR that become more useful with a retina-class display, such as medical, mechanical / repairs work, and, of course, military. I suspect the medical market can be pretty large, because serious medicine, like heart surgery, won't be strained by the price.