> This literally amplifies your ass to the couch. I'm shocked. Stunned. And sad.

Were you “shocked/stunned/sad” about Apple TV? A product which physically relies on your ass being sat on the couch?

Think a little bigger here! This goes well beyond entertainment value. Imagine the general business uses in industry, manufacturing, medicine, conferencing, telecommunications, let alone any form of interpersonal interaction over long distances…

These are all things we take for granted with FaceTime, Google, GPT… All these are new but ubiquitous technologies, which allow us to enhance our human abilities and connect with each other in new and novel ways.

You and I both know the TV was not Apple's 'One more thing...' to such a cringy degree.

Preface: I've been in the VR/AR space a long time. I started a company with a friend around the launch of DK1 - we wanted to sell VR Computer Boxes. We had so many dumb but beautifully naive ideas.

I will only offer high level themes (although incomplete) that should hopefully explain why I take such issue with this release:

We already have the best vision system on the planet, 'our eyes'.

Spatial Computing in humans is not vision and audio alone - proprioception underlies all.

What you cover with a headset, you cannot faithfully recreate with cameras and software.

Use the brilliant chipset advantage to bring super 'low cost' computing embodiments to every corner of life - then integrate with devs

Ambient Computing is the next iteration of 'mac at the center of your digital life'

AirTags, Beacons, and AppClips don't get the corporate strategic attention they deserve

Apple Watch should be 'the wand' for life out in the real world, with AppClips, Beacons and such

I’m interested in hearing more about your experience with VR, what shortcomings you discovered, and what you mean by ambient computing.