There is certainly a difference in reaction though. There are people that cannot resist if you slap a percentage on something. It doesn't matter if they need it or the price is even good. There is something to save here and it is all that matters...
And it even affects people that should be adapt at math too.
Actually, I don't think I'm immune; I'm definitely affected by ads. But I definitely get used to seeing them and don't think about them actively. Sometimes I miss that they're even on a page.
