Ads are (often) a distraction. Mostly my brain just ignores them, but occasionally they trick me to some sidetrack and I forget for a while what I was doing.
Using an adblock isn’t enough as the ads are embedded into the results, and very subtlety called out. If your query even remotely resembles something related to shopping (in the eyes of Google) you will get spammed with localized ads.
Ads are (often) a distraction. Mostly my brain just ignores them, but occasionally they trick me to some sidetrack and I forget for a while what I was doing.