Why should there even be something like cash back or points programs? These programs are taking money from the merchant and giving it to the end-consumer, while the middle-men keep a cut.
I believe a world without these programs (or as you said “watered-down” versions) is more fair for the merchant and others shoppers not using such cards.
Especially if the merchant is not allowed to charge the end-consumer with this added fee.
The programs don’t take money from the merchants - they raise their prices to cover the fees.
The reality is that they exist largely because the people earning the points aren’t paying the bills. Most CC Rewards programs target the professional class of travelers - people who travel for work where the employer pays the bill. It’s essentially taking from consulting companies’ clients to give to the employees.
I believe a world without these programs (or as you said “watered-down” versions) is more fair for the merchant and others shoppers not using such cards. Especially if the merchant is not allowed to charge the end-consumer with this added fee.