I did not understood op's comment but it is not that hard to come up with a link (without it being a stretch) since both have a common (broad and too generalized) goal: profit maximization, which means there must be an intermediate step of instrumental convergence.
There are methods of profit maximization whose abstract functionality is basically the same, the only thing that changes are the parameters.
I sincerely believe administrative sciences tend to not make clear abstractions out of this, since that is... hard...
No, I already understood the today's labor market and modern consumerism. I'm just showing a way it plays out in the real world.
Here is another example:
If you asked 100 random 20 year olds in 1985 what "success" looks like. There is a high likelihood some would mention large house, BMW, pool in the back yard, large TV, executive at a large company.
If you did the same thing today you are much less likely to get that answer. Today you are much more likely to get millions of subscribers on YouTube or Instagram and no need for a full time job.
People wanted to be entertainment idols in the 80's too. They just called them movie stars. YouTube and Instagram are just different media services, and at the "millions of followers" levels they do pay enough that you don't have to hold a traditional job.
