Whilst the article itself has some ok arguments for the hypothesis it puts forward, I can't help but point out that it's completely overshadowed by the dumpster fire of a presentation, with scroll event interception until I click on the cookie nagger, and a full screen low-resolution photo blocking the whole viewport that has to be scrolled out of the way to get to the actual article. Maybe om.co should get a new web designer? No, scratch that. I'm willing to bet that these particular design choices were not made by anyone with practical knowledge and experience of web design.