In my business, which involves $600 software, I reply within 30 minutes. Many de...

petercooper · on Oct 22, 2008

And many can be gained.

It's amazing how many potential customers use e-mails as a sort of "test" to see whether they'll go with you or not. Striking these while the iron's hot can almost guarantee dollars in the pocket a month later.

markessien · on Oct 22, 2008

Yes. Once you start emailing with a potential customer, the success rate is about 70%. The effort is certainly worth it.