Half way through the article I was in a bit of agreement with the writer about how our need for immediate gratification is so easily satisfied by the virtual supplements we get everyday and how it weighs us down overall as a society of humans; but all of a sudden he moves to assumes that people who are classified as religious fundamentalists, for some reason, seem to have figured it all out! Clearly the author is contradicting himself here. It is very unlikely (I would say impossible, but there's always an outlier somewhere) that someone who happens to be a religious fundamentalist would also not have delusions of "fitness-faking". What a terrible end to an article that could have been such an awesome topic of discussion.