It seems quite a few of these decisions are starting to get made. Entirely predictable given what we have seen for the past 3 weeks. All signs point to the idea that this is only the beginning. Brands already were extremely on the fence when it came to advertising on Twitter.
They were describing a B2B company so Iām guessing that would be a firm no. My read was that they would rather do nothing with that budget than spend it on Twitter right now.