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For the ad platform only, this would require already a hundred of people. Building an SSP is not an easy task. You are right about being optimistic.


as someone who worked at an SSP, that is nowhere near what is needed for an established platform. There were a handful of engineers(10 if we are being generous including data science) keeping the lights on. The rest of the time was spent trying to prevent "senior" engineers from pushing code attempting to execute a sql query per each of the billions and billions of daily api calls.




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