Exactly. Business people are what make a business go around. It's not always about product, but also about being able to sell the product. Programming is becoming ubiquitous and available around every corner of the world. If I want to build a real business...not just a lifestyle business, I need people who can sell the crap out the product. People who negotiate killer deals and high profit margins. Those are the people who make the difference in a startup. Yes, the product matters...but if you have a business person who can sell icicles to eskimos, your business will be far better off in the long run. Not to mention, they will be able to find the capital so your business isn't underfunded while you watch your competition crush you.