A LOT of information is lost, or abstracted away, if revenue is the only thing you look at. There are probably tens to hundreds of latent parameters, where the net sum can come out as a positive (which translates to purchase / not purchase outcome).

I enjoy a lot of things with Apple products, and I get them free via my job - but I absolutely hate their (walled garden) app ecosystem. But still - since Apple is the only thing I can get at work, we / I become one more positive statistic.