Same here. It's like bunching up your socks to put them on. I'm not the only one that does that am I? Are there people that put in milk and then the cereal? I findnthe idea of people wriggling into unfolded sweaters deeply disconcerting somehow. It is like the test in Dune to see if someone is actually human or a collection of instincts.
But he's doing more than just that. He's flipping it 180 degrees side-to-side, twice, right before bunching it up in the way you two are describing.
He holds it facing "forward" (as if he were wearing it correctly), then he flips it 180 to be oriented "backwards" as he bunches it up, and finally flips it 180 degrees back to the "forward" orientation right before putting it on.
But that seems to achieve nothing? He could just bunch it up (through the neckhole, from below like he's doing otherwise) in the "forward" orientation to begin with... without the self-negating 180 flips.
He's doing it that way to grab the back of the sweater with a comfortable palms-up twist of the wrist. If he were to hold the sweater facing forward, he would have to grab the back by twisting the wrist down and toward the body, which is much less comfortable.
So, actually, that's a quite interesting technique that may be worth trying.
