There was funny slide in our deck where I list out us, our competitors and the amount raised:
GetSatisfaction - $21MM
Zendesk - $25.5MM
UserVoice - $0.8MM
:)
My take away from that is that the delta is so large that we're not going to beat those guys by out-raising and out-spending them. I don't know that we would really know how to do that anyways. It's just not who we are.
If we're to "own the market" we'll do it our way: by building the best product and creatively marketing it. We don't (currently) need tons of money to do that.
GetSatisfaction - $21MM
Zendesk - $25.5MM
UserVoice - $0.8MM
:)
My take away from that is that the delta is so large that we're not going to beat those guys by out-raising and out-spending them. I don't know that we would really know how to do that anyways. It's just not who we are.
If we're to "own the market" we'll do it our way: by building the best product and creatively marketing it. We don't (currently) need tons of money to do that.