> If your loss-leading pricing strategy was unsustainable from the start, that’s on you.
Yes, exactly. Companies can't tell consumers "it's free" and then be surprised people get upset when they change the terms. Do sufficiently sophisticated people know that free plans are always at risk? Yes. But clearly a pretty small percentage of people have fully internalized that, or there would be a lot fewer companies talking up their free plans in ways that suggest they're unlimited along important dimensions like time.
Yes, exactly. Companies can't tell consumers "it's free" and then be surprised people get upset when they change the terms. Do sufficiently sophisticated people know that free plans are always at risk? Yes. But clearly a pretty small percentage of people have fully internalized that, or there would be a lot fewer companies talking up their free plans in ways that suggest they're unlimited along important dimensions like time.