It's bad that something invented as a standard for dead-easy self-publishing has been usurped and perverted into animated TV and app delivery. And having the player app (the browser) and the content coming from the same party is a bad result, too, considering how much public money and community work went into the web. We had proprietary nets and bogus media and protocol standards with CompuServe, AOL, and others already - we didn't need a 20+ years detour to arrive again at square zero with monopolistic middle men.