This is assuming that people make art as a career. I just released my first music album this week (NOT going to post a link here). I did it for me (well other than the lullaby, which I wrote for my daughter). Art as passion project is still alive and well, and I'm totally fine with chasing the long tail, and going full word of mouth and obscure stumble upon style suggestions to find new things. Certainly works better than listening to marketing.