Absolutely agree. Also, how is this firm based in Silicon Valley / San Fran where the customers are primarily in the midwest? If they were serious about this problem, shouldn't they be where their customers or resources are? Building something in isolation and then "shipping" it to where it will be used seems very inefficient and they're clearly missing out on valuable on-the-ground information and experience. This seems more like a university research project than a serious concern?
There are other companies working on similar things in the Midwest. It is a complex problem that farmers are very interested in because they see potential dollars.
