So, if you follow the link from the first word of the blog (the one giving details on what OKRs are), it takes you to a site[1] which when you go to the cookie prefs when prompted about what cookies you want, has a section I haven't really seen before (or was oblivious to before), called "Unclassified" with quite a few cookies. The difference between this section and the others? While others have a checkbox forced checked (Necessary cookies) or a checkbox you can toggle to accept or not (Preferences and Marketing), the Unclassified section doesn't offer up any checkbox at all.

Seems awfully convenient to have a bunch of cookies you haven't classified so don't need to offer a choice to your users about.

1: https://www.whatmatters.com/