"you can't exclude half the political spectrum (either half)"
That is a changing dynamic. For one, the "halves" keep changing, sometimes it's more polarized and sometimes more moderate.
And during a lot of the 2010's, it was perfectly viable to exclude the conservative "half". They just didn't push back much, at least when it came to spending.
But now things are changing. In Florida, Disney World may be losing their special political status due to Disney's political posturing. That would have been unthinkable 5 years ago. Now, as you say, large companies have to worry about alienating anyone.
Whether this will cause further fracturing, or we go back to "drab and boring", I don't know.
There's also a young/old dynamic. Some companies feel safe appealing to young people, who they perceive as progressive. That may work, but young people are also unpredictable, so it's not necessarily a good long-term strategy.
That is a changing dynamic. For one, the "halves" keep changing, sometimes it's more polarized and sometimes more moderate.
And during a lot of the 2010's, it was perfectly viable to exclude the conservative "half". They just didn't push back much, at least when it came to spending.
But now things are changing. In Florida, Disney World may be losing their special political status due to Disney's political posturing. That would have been unthinkable 5 years ago. Now, as you say, large companies have to worry about alienating anyone.
Whether this will cause further fracturing, or we go back to "drab and boring", I don't know.
There's also a young/old dynamic. Some companies feel safe appealing to young people, who they perceive as progressive. That may work, but young people are also unpredictable, so it's not necessarily a good long-term strategy.