>"Finally, most advertising is obnoxious and has no place in my home. Why expose our infant to it? He'll have the rest of his life to be accosted by ads."
Advertising for products used by children has changed dramatically over the past few decades. Juliet Schor's book Born to Buy: The Commercialized Child and the New Consumer Culture documents the change and the strategies used.
It is one of the most influential books about raising children I read.
I have older kids. When we switched from regular TV to DVR, Netflix and iTunes (eg when we stopped watching commercials), their desire for inane stuff dropped significantly.
That alone makes paying for a series on iTunes worth it for me.
Can you summarise the interesting points rather than sending us all off to read a whole book to find out how advertising has changed over the past few decades?
Advertising for products used by children has changed dramatically over the past few decades. Juliet Schor's book Born to Buy: The Commercialized Child and the New Consumer Culture documents the change and the strategies used.
It is one of the most influential books about raising children I read.
[http://www.amazon.com/gp/product/0684870568/ref=pd_lpo_k2_dp...]