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>> Most product teams don’t know if they are making their product better or worse; that’s why customers feel a twinge of fear every time they have to update or upgrade.

CORRECTION: that's why most PRODUCT TEAMS also feel a twinge of fear when they update or upgrade. We get over that by committing small changes regularly, instead of waiting for major changes to be thrown down all at once and disrupt our users. Also, all new UI or design features we launch in an A/B testing environment, which tells us right away if something is wrong.



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