That's been the aim of virtually every large Technology presence for the past decade or more.
Microsoft spent a decade chasing the dream of taking a "vig" on every electronic transaction. At one time, Visa's CEO listed among its three largest competitive threats MasterCard, AmEx, and Microsoft (I guess it doesn't pay to Discover...).
Amazon and eBay are doing well on the same basis. Apple has its iTunes store. Google sits on the nexus with search, advertising, and a huge social / demographics database. Being able to siphon a few cents off of every online transaction, plus advertising, would be a tremendous market.
And having saturated the search and advertising markets, it's not as if Google has much growth through its traditional core functions.
Microsoft spent a decade chasing the dream of taking a "vig" on every electronic transaction. At one time, Visa's CEO listed among its three largest competitive threats MasterCard, AmEx, and Microsoft (I guess it doesn't pay to Discover...).
Amazon and eBay are doing well on the same basis. Apple has its iTunes store. Google sits on the nexus with search, advertising, and a huge social / demographics database. Being able to siphon a few cents off of every online transaction, plus advertising, would be a tremendous market.
And having saturated the search and advertising markets, it's not as if Google has much growth through its traditional core functions.