The guy behind SalsaCrazy makes seven figures. And he (according to my sources) is not a good social dancer.
The economics of Salsa are driven by the race to the bottom when someone starts giving away classes for free. Most salsa dancers don't drink that much so expecting the bar or club to earn significant revenue from dancers is not that possible (but it depends on whether you are attracting the girls' night out crowd or the serious dancers).
The real money is made in the wedding dance preparation market. It really plays to the competitive landscape of showing off and SYTYCD. The recession has hurt the market some but most upwardly mobile couples will drop $2k for a package of twenty private lessons aimed to get them to the very important first dance as a married couple with style, confidence, and choreographed moves.
That is the secret of dance studios. Wedding couples are their fat cow.
To make money off a salsa conference is an impressive accomplishment.
That's the first I've heard of that site but I can see how it makes money. It's product-crazy. I have no doubt that some people make a lot of money but probably a lot just get by. My teacher also has mentioned how it took her many years to get to the level where she could even begin to teach full-time.
Some teachers might have their own products but usually they are still personally required. It's not unlike programmers selling their time. Many of the teachers do it because they like dancing, not running a business just like some programmers who like programming and don't like the business side. Anyway, it's a fascinating industry to me.
The guy behind SalsaCrazy makes seven figures. And he (according to my sources) is not a good social dancer.
The economics of Salsa are driven by the race to the bottom when someone starts giving away classes for free. Most salsa dancers don't drink that much so expecting the bar or club to earn significant revenue from dancers is not that possible (but it depends on whether you are attracting the girls' night out crowd or the serious dancers).
The real money is made in the wedding dance preparation market. It really plays to the competitive landscape of showing off and SYTYCD. The recession has hurt the market some but most upwardly mobile couples will drop $2k for a package of twenty private lessons aimed to get them to the very important first dance as a married couple with style, confidence, and choreographed moves.
That is the secret of dance studios. Wedding couples are their fat cow.
To make money off a salsa conference is an impressive accomplishment.