It makes sense from their point of view. They think they are headed for troubled times, and thus want to promote traditional masculinity, which is at odds with feminine-looking male celebrities. They want their youth to have examples closer to Stakhanov than to kpop idols.

>> What kind of insanity is this? This is beyond stupid

That depends entirely on his goals. OTOH it's all over tiktok so my guess is that he views it not only as harmful to their "social order" whatever that is, but also as harmful to the west.