Congratulations from a fellow African! Looking forward to your success!

Moving to the US and Europe was a shock for me. It is hard to send money to my home country. If a relative back home needs money within two weeks I usually have to ask other people to send money on my behalf or I have to ask other relatives back home to help them until I can pay them back. This is constant source of stress when you have a poor family.

I ended up quitting my job in another domain to go work in Fintech with the ultimate goal of solving this problem.

Some issue that make it hard for me to send money:

* Transfer fees are very high for both bank transfer and remittance services.

* The large remittance services like Western Union and MoneyGram have draconian processes to the point that they can just block your transfer with no clear explanation and on multiple occasions they even blocked all customers from sending money to my country.

* Only one bank back home has online banking services and they have lamentable security practices.

* Many banks in the west don't let me send money back home. If they do then they require you to physically go to a branch and prove your identity. This was/is a problem during the pandemic.

* You can only send up to a certain amount. Too little, it gets eaten away by the transfer fees, too high, they don't let you send it unless you give them a sob story and they feel sorry for you and approve it just this one time.

Curious why a solution such as Wise (formerly TransferWise) doesn't solve the transfer fee problem. Are certain countries in Africa not supported?

Not affiliated with Wise, by the way, simply a satisfied user (but I've only used it for USA <-> European transfers).

I've never used Wise because it doesn't serve my country. In fact there's no shortage of remittance services besides Wise.

The main problem is that the KYC and risk checks run by european and american companies don't take into account how people relate to each other in Africa and how money flows in the continent. It's possible that one person regularly sends money to several relatives with different names and in different cities in the span of a few weeks. Fraud detectors at the european/american remittance companies don't like that.

Many of us are also living abroad temporarily and want to retire in our home countries. We want to repatriate most the money we earn abroad but banks in the west don't make it easy.

We offer more than just sending. Wise actually charges fees too, that make lower transfer values more expensive. But beyond transfers, Wise doesn't allow it's users to hold NGN, KES, GHS, for example, nor do they allow users to send from Africa into NA/EUROPE.

We can relate. All of this is solvable.

Why is it that way today?

I can imagine Western Union and the like would certainly love to move more money, as they're paid per transaction - what makes it so that they don't make it easier?

Do you feel comfortable sharing as to why these problems exist in the first place?

what are some of your other pain points?

These are my biggest pain points and your solution is similar to what I had in mind but more geared towards the lesser served markets: Portuguese and French speaking countries.

Fantastic product to founder market fit. OPay is now worth a staggering 2 billion dollars with over 3 billion dollars in monthly payment value. For a 3 years old startup, thats a great fit! For so long incumbent startups and banks have refused to cater to the needs of Africans in the diaspora. Would be fantastic if the current product can evolve to an actual digital bank. Godspeed team.

Some african countries don't really have proper currency freedom. I know in Zimbabwae they have currency auctions, but there remains a large spread between these supposedly market based auctions and black market rates. Not sure how South Africa handles wiring large amounts out of the country - sometimes things need central bank approval etc.

Anyways, an interesting space and if it solves pain points then even better - you'll have a success on your hands (not everyone wants to work with these govt agencies directly).

South Africa up to R1m per annum is your no questions asked single discretionary allowance (SDA).

For up to R10m per annum you need to apply to the reserve bank.

Anything more is extremely difficult, and that makes me think that is why there is almost always a premium on BTC on local exchanges.

Makes you wonder how corrupt people got their money out (billions) though.

For folks following along, this is $68K USD in terms of SDA.

These are some of the SUREST ways to make money (if you are connected). If you can get a currency allocation not available to others, you have a license to print money or if you can get loans / access to capital in a devaluing currency situation (ie, the folks getting the big loans in venezueala etc often very connected, paying back pennies on dollar).

My impression is that folks with FC needs - you run a business outside of country that handles the foreign currency piece, then try to just remit in only what is needed. Zimbabwae has the same thing (you can also partner / barter with someone so that their inbound FCA covers your outbound FCA needs so that nothing gets in where it gets stuck or gets what are called preferential allocations. )

This is the grind

That the majority of a 20 million strong diaspora are running a business is pretty surprising if it is true.

Wonder what the consequences would be if spread(BTCNGN) < spread(USDNGN), where NGN is the Nigerian Naira as an example.

Bitcoin is already used as a payment rails from USD -> BTC (lightning) -> NGN, using Strike wallet and Bitnob. But I don't know how much the spread is.

Edit: correction, "already used" is too strong. This is a very new feature on Bitnob's side.

(I've since replaced 'majority' with 'many' in the OP - see https://news.ycombinator.com/item?id=28331634.)

Okash is a payday lender with a notorious reputation for unethical business practices in Kenya [1][2]. With respect to this particular product it would be good to know what ethical standards and legal regulations are followed in the countries you operate in.

[1] Borrow from Opesa and Okash at your own risk-DLAK - https://www.capitalfm.co.ke/business/2020/06/borrow-from-ope...

[2] Chinese billionaire behind Kenya’s popular mobile money lending apps - https://nation.africa/kenya/news/chinese-billionaire-behind-...

Why did you call it Lemonade?

Probably because when life gives you lemons you make lemonade. Being born in Africa is in many ways getting a lemon in life if you generalise.

> You can send money to Nigeria, Ghana & Kenya

Do you have a plan for which countries you'll support next? And any you think will never be supported?

Really too early to say.

Wow, this is fantastic--congratulations! Are you able to make money transfers free for the account owners?

This problem set reminds me that The Philippines has a similar problem with their "Overseas Foreign Worker" population (estimated at 2.2M people) that works overseas, primarily in the Middle East, in order to send money back home.

Yes. Certainly a challenge for most immigrant communities. Plenty of opportunity outside of the African diaspora

Nice ! What are your plans for supporting other currencies ? Specifically Europe Union and Maghreb countries

We will support EUR and GBP soon. They are already and option as a sending currency. But they will also become available as an account currency soon.

Great stuff! I've been watching fintech and its really pulling my interest in. Fintech are on the rise

https://news.crunchbase.com/news/europe-fintech-unicorn-star...

I have tons of questions to ask but no sure the best medium. Like, how does one start a remittance startup from scratch as a software developer? My knowledge is limited to stock and trading in financial space. Should I pursue CFA to get a idea of remittance industry and get my share ?

Or, say you are from Panama and want to start a mobile banking startup - a clone of Alipay - transaction via QR codes only, how do you get up to speed with it?

I'd advise you begin by understanding the regulation in the markets you want to service. If this is just Panama, and you want to begin with domestic interactions, then understand what license, if any, you need in order to process payments or hold funds on behalf of your users.

Would it be OK to ask you to drop contact info best way to reach out to you? Email perhaps?

This is super cool but can you help a newb understand why I couldn't use a Revolut or something like that which lets me hold a basket of different currencies? Or send money back and forth with Transferwise?

Hi. Good question. Revolut, Wise, etc, doesn't support native african currencies, nor do they support the flow of funds from Africa to NA or Europe.

Wise supports KES

This seems good, but an uncomfortable truth is that many diasporans (especially working class) are often tax averse to put it politely, meaning they dont want to report their assets especially the money they send back home (which is part of why they send it back home). I assume with a solution like this, e.g. for people living in the US, you'd be mandated to collect SSN and report assets. That would increase their reported wealth in the US.

Assets? Or income?

I'm speaking assets here. Income is a separate issue. E.g. if you send money with a remittance app, that might be tracked to your income but it's not part of your assets since no one (in the US) knows what went on with the money on the other end. This affects stuff like eligibility for Medicaid etc.

How do you handle KYC and AML?

We have a partner that we use for verification, AML, sanction, PEP checks during onboarding.

Is there a place where we can find the list of supported countries? If this supports Guinea and Senegal, you got yourself a customer.

We only onboard users in Canada today. But we are finalizing integrations to launch in the US and UK. We support the Nigerian communities first with Kenya coming next.

May you suggest you focus super hard on customer support? The support I’ve gotten from mobile finance (Simple, Chime, Revolut, Acorns) has been at best underwhelming. I’ve mostly stopped using these kinds of services because I don’t trust them to handle things well if I ever have a problem.

Good luck! It looks like a super cool idea.

Yes. In what situation has support been bad for you?

Everything. Slow email support. Different customer service rep every iteration. Replacing debit card. Debugging declined transactions with sufficient money. All of it.

> the majority are running some form of business back home

majority, as in >50%? is this really true?

I'd love to know more. What are these businesses and are people using them to finance their living in NA/Europe?

I was surprised by that quote too, but there are definitely some interesting hustles going on: https://www.nytimes.com/2019/12/30/nyregion/amazon-delivery-...

Hadn't see this article, but this is a great example.

There’s a convergence of consumer and business here. Even a home owned and leased out in a country of origin drives demand for services that aren’t offered by today’s financial institutions. Also, as you suggest, many immigrants export cars and other physical products home to subsidize their salary where they now reside.

People are using them to provide a decent living for their families and relatives in their home country.

A year or half of savings is often enough to start a business in a poor country.

Just have heard a story today of a truck driver in US who helped his relatives open and run two medical clinics in his hometown (not Africa).

I've replaced "majority" with "many" in the text above, since that's just as good for making the key point. If someone comes with a compelling citation we can change it back :)

(Your comment is great, I just needed a place to hang this moderation announcement!)

I find your mission super important. Processing $5.5M per month in less than a year since you started is impressive.

>Africans can pay up to 30% more than the global average to move money abroad

What gives Africans this amazing ability?

Fire product, I used it to send money to the uk and Nigeria. It’s really fast. Good job guys

How does this compare to SendWave?

Also, what's your strategy around combating fraud?

1) Sendwave only provides remittance into Africa (among other continents), but you can't bring funds out of Africa via Sendwave. 2) That's all Sendwave does, just that one service. 3) We offer user's accounts in their country of origin (KES for a Kenyan), plus an account in their country of residence (USD if now residing in the US). Then we allow for instant interaction between the two (so users can send money out of Africa), as well as other services, plus other services to come.

Users will also eventually have the freedom to hold the currencies they want rather than just two as described above.

How do you support crypto currencies?

None yet. But we’d like to support it eventually. We need to be careful navigating the regulation there.

Maybe it could be a separate platform to insulate the risk... but I'd love to see a startup go all in on crypto remittances. Speaking as a Ugandan who has to send money back to Kampala 30-40 times per year.

It's a very hot area in crypto.

- https://www.stellar.org/learn/stellar-for-remittances

- https://tracxn.com/d/trending-themes/Startups-in-Cryptocurre...

There's Strike: https://strike.me

And of course anyone can use just standard Bitcoin & Lightning Network, no startups needed.

Have you thought about name conflicts with lemonade insurance? Both you and them are financial products? Do you have prior claim in the US and can go after them? If not, then you may want to look into any potential issues there early rather than later.

I first though Lemonade insurance had decided to diversify their offers. So definitely a name clash.

Same. In fact, Lemonade has a charity component and here is highlighting a project they did in Africa. https://socialfintech.org/lemonade-b-corp-insurtech/ That site is focused on "FinTech" too.

Considered. Certainly something to keep an eye on but we are still miles apart with our offerings.

Good to hear. I’m not an expert on the topic, but seeing what some companies lawyers do like backcountry.com made me a bit concerned for you. backcountry.com was really without merit, just more lawyers. Backcountry.com even went after coffee shops with the word, a totally unrelated area.

It's awesome! I came across Lemonade finance few months ago and their service has been satisfactory. Great job guys!