> Given Apple's monopoly advantage with their preinstalled Mail app, we don't need much of an uptake from what they're calling Mail Privacy Protection to break the dam on spy pixels. You can't really say anything authoritatively about open rates if 5-10-30-50% of your recipients are protected against snooping, as you won't know whether that's why your spy pixel isn't tripping, or it's because they're just not opening your email.
This doesn't seem true -- I imagine that most tracking providers will start to simply ignore all link opens from Apple's proxy (I assume they'll be using Apple's IP ranges or otherwise be 'detectable').
DHH doesn't seem to recognize that Apple opens the link irrespective (the spy pixel will /always/ trip, not /never/ trip), so it should even be really easy to figure out which users are using Apple Mail.
That being the case, folks will only lack open data for Apple customers, without polluting the rest of the dataset.
This doesn't seem true -- I imagine that most tracking providers will start to simply ignore all link opens from Apple's proxy (I assume they'll be using Apple's IP ranges or otherwise be 'detectable').
DHH doesn't seem to recognize that Apple opens the link irrespective (the spy pixel will /always/ trip, not /never/ trip), so it should even be really easy to figure out which users are using Apple Mail.
That being the case, folks will only lack open data for Apple customers, without polluting the rest of the dataset.