> Dark patterns are explicitly designed to conflate or deceive.
Well, yes - normally you are scrolling to the bottom of the page. And when you reach the bottom, you stop, or you need to explicitly click "Next". But with infinite scroll, there is no bottom. You never reach a final or semi-final point. It's designed to maximize your time spent on the website/app, not for your well-being or helping you achieve your original aim - which was to absorb a limited set of information, not scrolling mindlessly forever.
But it's only a dark pattern in the right (wrong?) context, no? For instance, my webmail has infinite scroll and it's damn convenient. Yet, I never find myself mindlessly scrolling through my mail. It doesn't increase the time I spend on the site... quite the opposite.
Likewise, I swear Google was playing with infinite scroll in their search results recently, where I didn't have to hit next to see the next page of results. Same result for me - it was convenient and I didn't find myself spending more time looking for/at search results.
But when the context is addictive content, infinite scroll is always there to spoon feed you one more helping.
More often than not, infinite scroll isn't actually the UX pattern you're looking for. But on occasion, it does make sense. However, when combined with insidious content, a dark pattern it does become.
Well, yes - normally you are scrolling to the bottom of the page. And when you reach the bottom, you stop, or you need to explicitly click "Next". But with infinite scroll, there is no bottom. You never reach a final or semi-final point. It's designed to maximize your time spent on the website/app, not for your well-being or helping you achieve your original aim - which was to absorb a limited set of information, not scrolling mindlessly forever.