I think you're giving them a lot more credit than is due. they are merely puppets poorly acting out situations scripted by people who do understand how to market their products
That's no different than actors and singers, who act out situations scripted by their publicists and managers who understand how to market their products. Regardless, we are talking about the kind of product that's being sold, which is fundamentally different than those sold by actors and singers.
actors and singers are contributing to the arts, plus they require at least an iota of talent, which is more than can be attributed to those vapid degenerates