Google's FLOC has an unfixable problem. As soon as other advertisers create their own FLOC's, anonymity goes away. No matter how careful Google is to make sure these ID's aren't unique, as soon as users have several FLOC identifiers, maybe even two, they're uniquely identifiable.
Behavioral tracking needs to die. It was a mistake created from lack of web security in the early days, nothing more. It's a bug, not a feature.
Google is finally showing us what Chrome was meant to be. A browser monopoly to defend Google's user tracking interests.
Privacy invasion and tracking is built into everything Google does. It's part of their DNA. No real need to look for details, if their name is on it, you know it's in there somewhere.
Making money off of you is their DNA; how they do it can change, and if they could make the same money or more (long-term) without actually storing advertising profiles, you bet they would.
Umm... IP address + FLOC is enough to track people behind NAT... Enough to track after IPv6 address change.. (same subnet + same floc = same person)
Even if FLOC changes you just link a new floc to old IP, if you never see the old floc and you start seeing new one you have a transition and continue tracking. (not all will change at the same time i assume)
This thing fixes cookies... they would be obsolete... It would allpw an ad network to track you much better.
The browser provides FLOC IDs. How do you think other advertisers convince browser vendors (and particularly Google) to include support for their FLOC's?
Antitrust most likely. FLOC + anything else is probably identifying too. If there's a couple thousand FLOC ids, you only need one more identifier with that level of specificity to form a unique identifier. IP alone might be enough
Behavioral tracking needs to die. It was a mistake created from lack of web security in the early days, nothing more. It's a bug, not a feature.
Google is finally showing us what Chrome was meant to be. A browser monopoly to defend Google's user tracking interests.