Entirely appropriate for the new direction.

I dig it ... (speaking as someone who still sees their average cars as steam engine, emission test defeaters)

>I dig it

At least there's two of us amongst the sea of ridiculue.

Make that 3. I'm not going to go out and buy their car, but I don't see how this is ridiculous in any way. 50 years from now, people may look back and think "yes, that was the moment that really marked their switch to EVs"