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It has been a long time since I read the book, but "Predictably Irrational" (among other things) talks about the same principle - how pricing impacts the perception of quality.

It is a great book that I'd recommend to all entrepreneurs and students of economics



I'm reading 'the upside of irrationality' currently, the follow-up of sorts of predictably irrational, and I highly recommend that book as well.




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