Yes. As I've said elsewhere - very few people want to pay their way out of ads - in this case, buy YouTube Premium.

Newest public data I can find says there are 20 million YouTube Premium subscribers. There's 2 billion monthly actives on YouTube - ie, 99% are not YouTube Premium subscribers.

https://variety.com/2020/digital/news/youtube-tops-20-millio...

https://www.youtube.com/intl/en-GB/about/press/