Sports was the first think that came to mind when reading the article. True, previously TV based ads where worth more, and could help pay for licensing right, but those licensing fees as also balloned and consumers have to pay more directly.
Sports is one area of media that will truly be disrupted as we’re already pushing the limit of what people will pay and advertising is no longer able to pay the difference.
Especially ufc, I thought the only reason ppv could be so expensive was because people were having parties to cover it. I can't believe so many people paid so much during the pandemic.
When there's nothing else to do, I can see people who are bored and lonely increasingly likely to spend money on something that they used to enjoy pre-pandemic in order to try and gain some enjoyment in an otherwise pretty depressing situation.
Sports is one area of media that will truly be disrupted as we’re already pushing the limit of what people will pay and advertising is no longer able to pay the difference.