I enjoyed reading this, but what is the reason for the big orange boxes that quote from later in the article? I see other publications do this and always found it distracting. Is there a reason for it, is it for the benefit of modern internet users with poor attention skills?
In magazines the original intent was to catch the attention of people scanning through an issue, just flipping through - they might turn a page and suddenly see a big quote in large text that caches their interest, and so they will stop and read the article. I admit I don't know how useful it is on a website and I thought a bit about whether to include it - ultimately I left it becuse it felt "magazine-y" and part of the goal was for the site to feel more like a magazine, with issues, and less like a blog that scrolls endlessly. But I admit it is mostly an affectation that may not serve any real purpose.
