In my view we should leave Section 230 alone, instead we should target the true incentive of bad behavior: the ad model. If it were illegal for companies that collect PII and track users across 3rd party sites to sell ad space on their platforms, all these companies would have to switch to a subscription model like Netflix, shifting the economic incentives to favor user retention rather than advertiser appetites. This means companies lose money when they ban people rather than make money by cutting their losses on viral bandwidth that's too toxic to monetize through ads.
Sounds good to me. And what is the gratuitously complex instrumentation by which all of these companies collect personal data and track users: the so-called "modern" web browser. Authored by, you guessed it, companies who rely on advertisers. They purport to do many other things, wonderfully idealistic and technically impressive things, besides supporting web advertising. Those alleged pursuits seem to keep everyone distracted from their raison d'etre: Make money from advertising.
