Small businesses are dying because of small business refusal to use technology. They would rather grumble about how "millennials won't pick up the phone anymore" to order things.
In the case of small bookstores, they think it is enough to toss books on the shelf and wait for people to come browsing. Well, I can now browse from bed.
Would you also argue that these small bookstores “delight their users”? If so, why aren’t they making money? If not, do you think that maybe that might be the problem?
The way that amazon has delighted their users, for a long time, was to heavily grow by reinvesting all their money into both expansion and subsidizing their infrastructure. That is simply not a path a small shop can take because they don't have investors. Nor do they it want to. Nor should they have to.
No, I don't think that's the problem, at least not for all. From the limited insight into the publishing industry I have it seems fairly obvious that the fact that Amazon can demand massively lower prices from the publishing houses, while at the same time being able to have more optimized logistics, access to better shipping conditions, ... thanks to scale, plays a large role.
Was that also the case when Amazon started? How did they get to scale? And are we arguing that Barnes and Noble didn’t have scale when Amazon started competing with them. If “scale = success”, how is it that the former incumbents failed and the initially small startup succeeded?
Really? That sounds like a self-fulfilling prophecy. If the only thing they do is provide book ordering services, but amazon does it better, should amazon really feel bad about that? When you successfully pass an interview and get a job offer, do you feel bad enough for those who didn’t do as well that you turn down the job offer?
EDIT: forgot to add, I suspect there are many things small bookstores could do in terms of building a local community (in-person and online) of people who love books, improving discovery options for new books from that community, that kind of thing. So maybe they should be doing that i.e. “do things that don’t scale” to try and delight their users more than amazon does, in a way where their lack of scale is an advantage?
I think some tried some things. Barnes and Nobles did some. The results weren't successful, and that was pretty discouraging to other book store owners.
As book store owner, I really think it's an irrational decision to invest heavily in fighting Amazon. You're chances of success are pretty slim.
As for big businesses ? Well, there's Walmart, Target.
In the end, the e-commerce industry is a place where most of the market share would be controlled by a few large companies. That was clear from the beginning.
""They haven't tried anything. Every business being beaten by Amazon""
This again, is glib.
To suggest that you somehow know all these vendors have 'not tried anything'.
How about lobbying government to subsidize their business like the US Government subsidizes delivery? Or the VAT tax breaks that Amazon gets? Or the fact that Amazon is dumping merchandise on the US by selling for negative margins, paid for by profits out of AWS?
A local bookstore has 6 staff. They have no power.
Amazon started off with 21 employees - do you think that’s a meaningfully different number? Amazon at that didn’t didn’t get any of the advantages you list. So do think it might be worth considering what they did differently at the beginning, when they were the tiny business, going up against huge and powerful companies like Barnes and Nobles?
In the case of small bookstores, they think it is enough to toss books on the shelf and wait for people to come browsing. Well, I can now browse from bed.