I think the problem is in that people use the term “idea”. Ideas are worthless. What you want are opportunities.
Here’s the difference:
“I think people would buy a screwdriver with a built-in hammer”
“I just spoke to company XYZ and they would buy 1,000 screwdrivers with integrated hammers if we made them”
The difference is obvious to anyone. You can execute like a star on the idea and make it if you get lucky and a market exists. The opportunity only requires “minimum viable execution” to capture it.
Here’s the difference:
“I think people would buy a screwdriver with a built-in hammer”
“I just spoke to company XYZ and they would buy 1,000 screwdrivers with integrated hammers if we made them”
The difference is obvious to anyone. You can execute like a star on the idea and make it if you get lucky and a market exists. The opportunity only requires “minimum viable execution” to capture it.
One is a push, the other a pull.