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Remember Stephen Elop, former CEO of Nokia? He did an awesome job in reducing Nokia's marketshare (and hence, its market capital) to make the company ready to be acquired by his mother company, Microsoft, at a very low price (cheaper than just one app—WhatsApp which was sold to Facebook).

Or remember Yahoo! CEO Marissa Mayer? She also did a great job at making the company ready to be sold out to Verizon at low price.

These CEOs know what they're doing. They take care of their personal interests and steal companies for the tech giants.



Oh no.

While I am absolutely pissed ( to say the least ) that Nokia was sold to Microsoft and Yahoo couldn't turn its ship around. I dont think both CEO were doing in their own interest or another companies interest.

Nokia refused to use Android. ( Which was what really killed Nokia ) That was only two possible outcome, either go full force with Symbian or partner with Microsoft. I mean there are so many wrong with Nokia even before Elop joined nothing much could have been done. It turns out the penalty for completely dismissing iPhone and Smartphone was death for their phone division. ( Currently the Nokia Smartphone are manufactured by a JV formed by former Nokia employees and Foxconn, with the name licensed from Nokia )

Elop did however completely neglect the importance of Carrier / Network Infrastructure segment, although arguably Ericsson wasn't competing much and Huawei didn't show up on their radar. ( Yet )

Marissa was trying very hard to recreate Google within Yahoo. She was absolutely executing it. But it is one of those example where I put the argument against execution eats strategy for breakfast.

It is not one OR the other. You need both. The equation times both together. When you have a strategy which trends towards zero or even negative, it doesn't matter how well you execute it.

In the end she failed. The strategy was wrong from the start. I actually thought the other CEO candidate's vision of turning Yahoo in to an Online Media Companies suits Yahoo better. But Marissa got the job, and the rest is history.


As someone who was at Nokia when Elop became CEO and had some (very limited) view into the goings on, as the kids say: "yes, this, +1".

Circa 2010, Symbian was clearly uncompetitive and MeeGo was far behind schedule. There was a fairly ambitious plan to build a new UI framework in Qt that ran on both Symbian and MeeGo -- the Nokia N9 used this with Harmattan, which internally I don't think we ever referred to as MeeGo, IIRC! -- but I'm pretty sure when Elop arrived he took stock of things and thought, "My God, this MeeGo thing is Nokia's version of Apple's Copland project," and it's really hard to say he was wrong.

Looking back, it's really easy to say that he was wrong not to choose Android, but it was seriously considered. The problem was that Nokia insisted on two mutually exclusive conditions: they wanted to use a lot of Nokia-based services so the new devices still "felt Nokia," and they wanted to fully partner with Google and market the devices as Android. And Google wouldn't do it. If you want to call your device "Android (R)" then you use Google services; if you want to use your own, you have to do what Amazon did with the Fire devices. Google wouldn't make an exception for Nokia, but Microsoft -- who by that point had, at least internally, realized Windows Phone was seriously floundering -- would. And so they went with Microsoft.


Absolutely this. I was a Nokia/Symbian fan back when it actually was the industry best. The real problem was that iPhone and Android came around and started executing like 100x faster than Symbian ever did. Nokia was too used to working with software on a Symbian timeline, and it took them too long to see that their only options were to learn to execute on Symbian improvements at that speed (probably not practical), give up Symbian and adopt Android (becoming essentially a vassal of Google), or get buried.

They dawdled and ignored the problem for too long, and were left with selling to Microsoft and adopting their mobile OS as the only semi-plausible way to maintain a strong market position. Both Nokia and Microsoft's efforts ended up being too little, too late.


Nokia was pathological before Elop arrived, but it was still huge, and a huge name. There was more than enough time and money to turn it around. Instead he released his "burning platforms" memo that made everything worse.

From the outset it looked (from the outside) exactly like his goal was as described - torpedo the company and get it bought by Microsoft, returning to the mothership in the process.


It's easy to say this stuff looking in the rearview mirror. Nokia and BlackBerry saw their platforms as their moat that enabled the company. It wasn't obvious that Apple and Google would eat up the market.

Yahoo was similar in a way -- they built a whole array of services around identity way before Google did. Ultimately it didn't work out well for the company.




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