I know several very active founders on LinkedIn as well, but it’s clear that they’re all using LI for the intended purpose: Building their personal brand and business network. They may not be actively looking for jobs or desperate for clients, but they are working the system to elevate their own status.
It’s possible to find halfway decent content on LI, but it takes a lot of work to filter out the fluff. Even then, you have to be honest about why people are doing it in the first place: Networking and brand building. No busy founder is going to frequently take time away from their growing business to write LI content without expectation of personal or business gain.
That’s not to say you can’t find diamonds in the rough, but you need to be realistic about the context to separate it from the brand building.
It’s possible to find halfway decent content on LI, but it takes a lot of work to filter out the fluff. Even then, you have to be honest about why people are doing it in the first place: Networking and brand building. No busy founder is going to frequently take time away from their growing business to write LI content without expectation of personal or business gain.
That’s not to say you can’t find diamonds in the rough, but you need to be realistic about the context to separate it from the brand building.