I have noticed a few comments about the 'clickbaity-ness' of this blog post. Aside from the debate of whether the title of this article is fairly (or truthfully) representative of the content, our tendency towards compelling, exotic and exciting stories reveals much of our human desire for communion with one another. We love a good story that draws us in and pulls us away from reality, if even for a few minutes.

I enjoyed the story and grieve the corporate strong-arming. I would not say that the company is ethically vindicated for the collateral: the addictive sugary drinks and desire to wring dry this already-impoverished market for executives living in the U.S. is an ethically irresponsible and selfish venture covered by the ideology of capitalism.