Pepsi made a mistake that disappointed some folks, nobody lost anything because of what Pepsi did directly, Pepsi wasn't assisting anyone in committing a crime, they weren't out to commit a crime / help anyone commit crime like you describe.
not the same as a get away driver is still part of the organised action.
I would say a better, or atleast much more controversial example is this - you cannot hold BLM movement responsible for the people that loot and burn, for exactly the same reason pepsi isn't accountable - because these actions (promises made -> not delivered -> riot started) are causated, but they are not correlated.
