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> Playing devil's advocate: an enormous amount of food waste is caused by people simply refusing to buy ugly food

It's said to be 31% of the retail and consumer food in the US[1]. While that is enormous, I don't think it necessarily should be considered unacceptable. The food supply chain is a system we want to have a lot of slack in.

So what level of food utilization would we have to have for someone to deliberately buy a very bruised apple at full price? I don't know, but I'm guessing it's too high to prevent a food security issue in a crisis.

[1] - https://www.fda.gov/food/consumers/food-loss-and-waste



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