Falsifying data is not being 'fluffy', it's academic misconduct. You might not personally care about this but academic norms exist for a reason. Universities are trusted institutions precisely because they follow these norms.
But" Why We Sleep" is not intended for an academic context, right?
I mean, obviously it wouldn't pass a "peer-review" analysis, but that is exactly what happens every time in science pop readings. Either we eliminate every science reading that is not strictly papers, or we accept some misinformation here and there.
