> you just get people who want to go there for the reputation and endowment.
As opposed to people who only want to go there because Dad or Mom went there? Or, how about this -- people who want a world-class education without having to compete against other applicants with an unfair advantage.
I would not have found a well-paying job without my univerity's resources and name recognition, and I would not have been able to pay for tuition (for any college out-of-state) without my university's very generous need-based financial aid. So you can call it reputation and endowment, but I prefer to call it social mobility.
> generate loyal customer base
Given these are non-profit institutions, I certainly hope not.
As opposed to people who only want to go there because Dad or Mom went there? Or, how about this -- people who want a world-class education without having to compete against other applicants with an unfair advantage.
I would not have found a well-paying job without my univerity's resources and name recognition, and I would not have been able to pay for tuition (for any college out-of-state) without my university's very generous need-based financial aid. So you can call it reputation and endowment, but I prefer to call it social mobility.
> generate loyal customer base
Given these are non-profit institutions, I certainly hope not.